Facebook Marketing has turned out as one of the most successful ways through which businesses can reach out to millions of potential customers from all corners of the world. The social media superpower is reported to have recorded an active user figure of over 850 million people last year.
The figure is even expected to increase by about 20% percent in 2015 and hence giving many businesses around the world a reason to market their products and services.
For successful marketing, you need to understand the unique opportunities offered by the social media platform and how it is different from others. Just as you would not run a television ad on the radio, you should not market on FB the way you would market on your website or in a magazine.
Have a Precise Goal and Strategy
It is always imperative to have a precise goal for Facebook advertising, and a set strategy to attain that goal. A coffee shop, for example, may decide that its Facebook advertising target is to increase the generated sales by 12% in the next half year. Their Facebook marketing strategy might include, posting an everyday photo, featuring customers who are its Coffee Queen and King of the day. Also, they can encourage Facebook users to post pictures of their own, enjoying a cup of coffee. Setting up a goal and superb ways on how to achieve them is not only a measure of success but is also an excellent Facebook promoting and advertising guide.
Don't Hard Sell on Facebook
Facebook is regarded as a fun social platform by many people where they get an opportunity to relax, check videos, photos, and chat to pals. Therefore, a business' Facebook marketing strategy requires you to engage in the conversion and turn into being part of the community, as opposed to being an outsider trying to sell insistently.
Hard- sell strategies such as posting over and over again about a certain service or product, use of advertising slogans, or giving lists of prices and products in seclusion from any related discussion -might result in a significant number of people unfollowing your page. Also, they might even end up posting some negative comments on your business Facebook page.
Use Videos and Pictures for Marketing on Facebook
Videos and pictures are an essential elements for marketing on Facebook. Use them in the best way possible to keep your followers entertained and engaged. For example, an architect could post bit by bit pictures of a building under construction/renovation to improve their Facebook marketing. On the hand, clothing retailers can decide to post photos of new arrivals to keep their audience updated. Personal trainers can post instructional videos on how to do go about particular exercises. People enjoy it when marketing on Facebook is entertaining and when it has great things that they cannot get in any other way.
Reply Quickly and Encourage Comments
Encourage your Facebook followers to post their comments or respond to your post regarding your business or topics that are of interest to both them and you. Once they post, respond in the quickest time possible (don't exceed 24 hours). Ignoring their posts is likely to weaken your followers' willingness to connect with you, and they will also steadily drift away hence affecting your Facebook advertising. It is important to remember that adding a human touch to your replies and comments can drastically help Facebook advertising and marketing.
The Best Content on Your Facebook Page
Facebook advertising and marketing that as much as possible, users are able to see the best content on the News Feeds. This, therefore, means that a business has to choose the best content that is also doing great on other social media sites for a successful Facebook advertising and marketing venture. Content with most clicks, traffic and re-tweets is very likely also to do superbly for Facebook marketing. Have in mind that the finest Facebook advertising and marketing content is that which provides your likes value.
One of the primary benefits of Facebook advertising and marketing is that it is convenient and flexible. A business can realize increased sales and at the same time accommodate its budget constraints through Facebook marketing as opposed to other outdated media. However, excellent Facebook advertising and marketing can only be achieved if businesses learn to make how to make use of these practical tips. Once implemented, a business will without a doubt reach out to a large audience from all parts of the globe and hence market their products and services in just a short time with few expenses.