Present era belongs to mobiles and mobile marketing strategy has become the most efficient way to sell products and services.
Users have switched from desktop to mobile. Around 2000 million users use mobile for internet browsing and many more whereas 1600 million users still use desktop. This trend will continue even in future.
Mobile marketing occurs in the form of ads. These ads appear on a smartphone, tabs, and other mobile devices.
Ads appear on platforms like the website, apps, social networking media, etc. SMS is another platform, which is still in fashion for many marketers.
Why Mobile Advertising?
According recent studies, 40 percent of the time spend on the internet are by the mobile device users.
Following are the reasons why you require Mobile advertising: • Eight percent of time spent by mobile users is on apps and gaming apps.
These are the best place where ads are exposed to significant traffic. • Today, users browse seventy percent more web pages using tablets than using smartphones.
After PC conversion rates, tablets have a highest conversion rate of 2.2 percent, and then smartphones with 0.7 percent. • Every year mobile searches increase by 200 percent. • Mobile has surpassed desktop since 2014.
Five Mobile Promotion Strategies
There are great varieties of mobile promotion strategies that you can employ for your business. You can employ them depending on your industry, budget, and audience.
1. App-based mobile selling
Smartphones are increasing which has helped app usage to increase. Marketers have used this demand to their advantage.
Apps are a great source of mobile marketing. They allow you to engage directly with your audience, target your audience and payment.
However, due to increased usage the competition is fierce and not easy to rule one kind of market anymore.
Though the market is competitive, there is plenty of opportunities to employ this strategy. You do not have to own an app or create apps with services like Google AdMob you could create ads.
These ads will appear on third-party apps. Facebook is another network, which allows an advertiser to post ads on Facebook’s mobile app.
2. In-game mobile marketing
The majority of the mobile users spend ample time playing games. Currently, we see three types of games interactive 3D-games, Massive multiplayer online games and Social media games.
With richer gameplay, the brands have poured lot money in in-game mobile marketing. Many brands promote their messages within the gameplay by sponsoring the entire game.
This strategy is called mobile advergaming. MMO games have given plenty of opportunities to take the marketing by ensuring the presence of user online. Ads appear in a game in forms of banners, pop-ups, images, or even as videos. Between loading screens, the ads are quite typical today, which could be used to your advantage.
3. QR codes mobile marketing
QR codes are coded image, which on scanning with mobile’s camera takes you on a particular web page. QR codes are now slowly becoming popular among the advertisers.
You could visit a website without entering the address manually. Big brands like Calvin Klein have ran successful high profile QR campaign in the United States.
With QR code, all you require is to make available your QR codes on platforms like prints, billboards, etc.
4. Location based mobile marketing
Mobile network companies are way to send advertisement based on subscriber’s location. As all smartphones have inbuilt GPS chip, location information is available to mobile networks.
The advantage of this marketing is that you could advertise products or service related to the area. It is the most effective way targeting audience.
5. SMS and Email mobile marketing
SMS may be slowly moving towards the grave, but they are still effective today. Sending a text advertisement is still an effective way of advertising.
For this strategy, you may require to capture user’s phone number and email ID. Even without internet connectivity, the user can receive the advertisement.
Email is another way to send the advertisement to user’s mobile. Like a phone number, you require user’s email id.
6. Mobile search ads
Search engines like Google, Yahoo, or Bing are paid millions of rupees every year to advertise ads on mobile.
This investment will increase year by year as mobile use increases. Much like surfing with your desktop, mobile also shows ads every time you search something on search engines.
All you have to do is to create an ad campaign using services like AdMob.
Google is the biggest player in the advertisement industry. For all your mobile advertising and marketing needs, check their network.
However, there are much more services that you could use for your mobile marketing campaign.