Trust Flow Or PageRank
Trust flow and citation flow they are both measured on a scale of 1-100. Typically, a higher trust flow should result in a high citation flow, however a high citation flow doesn't necessarily produce a high trust flow.
The reason being that a web site might have a lot of backlinks, quite a few or several of which could be low-quality. In normal instances, the citation flow value is higher than the trust flow value as a result of link quality.
Trust flow functions together with another flow measurement, citation flow, which predicts how prominent a website is by checking the amount of sites linking to the site in question.
Citation flow just isn't focused on the standard of the back links. Rather, it just presumes that whenever a website has a lot of backlinks, it is important in other words, it contains the ability to appeal to, and influence readers interested in the site’s specific niche market.
Trust flow is actually a flow metric which as the name indicates, is a number used in order to figure out the trustworthiness of a website. The metric determines how trustworthy a website is, with regards to the quality of the backlinks within the site.
Trust flow is high when there are lots of well-respected sites backlinking to a site, and low when there few good quality and lots of low quality backlinks in a site.
As time goes by, many things we all once knew as solid and concrete have become footnotes in history. This is particularly true of the Internet and search.
Every Internet marketer remembers when keyword density and the technical side of SEO were of the utmost importance to getting traffic. Keywords were the first stab Google made at giving users relevant results.
Then, by utilizing a series of interconnected metrics, Google was able to provide valid, on-topic (more or less) search results, something unheard of until they made it a reality.
The last couple of years has seen Google really amp up its gears regarding the quality and control of its search results. The developments are both interesting and jolting.
I’m going to show you how there’s been a major (I mean major) shift from PR (PageRank) to topical trust flow.
Ready? Let’s dig in.
How Does the PageRank Metric Work?
How relevant is your website to a search? Well, Google’s first attempt at answering the question in order to give users the results they wanted from an Internet search produced the PageRank metric.
Bruce Clay Inc. outlines PageRank as an algorithm that takes into account over two hundred pieces of information, including incoming and outgoing link data, in order to determine the relative value of the site to a user.
The relevancy of these links also factor into the equation and the final PageRank score determines exactly how valuable the page is.
Google’s search results are served to the user based on the keywords they entered and the highest PageRank score sites for those pages.
From this, you can see how important PageRank is for good traffic. Internet marketers have been using search engines to drive traffic for as long as search engines existed.
PageRank made us change our tactics a bit, and those who were unable to keep up with the changing technology or didn’t grasp it fully enough folded and crashed into ignominy. And way back when, links were among the #1 way to boost a site’s PR. Remember back in 2009 when Angie & Paul’s backlinks were all the rage?
Today, something new (and better) is on the horizon, and it’s likely to change the way we view search results forever.
Change is in the Air: A Values-Based Search System
Starting with Google’s Penguin and Panda updates and slowly incorporating all its other updates, the search engine giant started to filter the chaff from the wheat of the Internet.
Sites that used to get traffic through heavily stuffed keywords were now useless to their owners. Sites that depended upon traffic by utilizing bad linking and links from dangerous and dodgy sites were penalized.
The Internet became a safer place for the user. This was only one step in Google’s big forward leap in search engine technology.
With successive updates, it introduced the PageRank system and taught us how to use it and how important it was for traffic to our sites. We followed along diligently, adapting our SEO to match Google’s demanding structure.
But what we have come to realize the more we see Google update is that the search engine is no longer simply looking at PageRank to determine how valid your site is.
Google is now looking to give users relevant results that fit their needs perfectly. To do this, it needs to change the way it indexes and searched pages online. The paradigm shift is happening subtly, but inexorably.
Unexpected Moz Findings: Engagement Metrics and Page Ranking
The results from this year’s Ranking Correlation Study by Moz gave us some surprising insight into this new system of search ranking:
Usually, when the ranking correlation study is undertaken it uses metrics we already have a handle on in order to determine how those metrics affect the ranking of a page and if one or more of them have become more important since the last study.
This year, however, Moz included some data sets they had never before used provided by SimilarWeb. The results were not what anyone expected.
How the new data metrics varied from what we used before was that these new metrics were more user-based than analytical metrics. They focused on the users themselves and gave feedback based on what the users did.
This gave us a clue towards what Google was planning as regards their newest change to the idea of search metrics. The data showed us that there was a definitive link between PageRank score and traffic, which we already suspected. The question was if the PageRank drove the traffic or if it was the other way around.
When we looked at the engagement metrics from the user-based set, we got a little insight into how they could lead to more traffic and by extension cause the PageRank to rise.
Metrics such as:
- bounce rate
- time on site
- page views
…all depend upon users visiting this site. This counts as inbound traffic.
When we take into account the traffic to the site and compare it to how these user-based metrics compared to PageRank, it was found that they each had their own little pull on the PageRank score.
Together, they could cause quite a bit of difference, helping us to draw the conclusion that Google is up to something regarding user-based metrics to give better search results.
Google Welcomes (And Focuses On) a User-Based Internet
It’s been a subject of speculation for quite some time that Google is slowly changing the internet into a more user-friendly place.
No longer do you have to worry that a site will contain something malicious or illegal. More than that, Google’s results are now even more valid than ever. You usually find exactly what you’re looking for by the time you get to the second or third result.
What Google is doing is taking the users’ data into account in order to give better search result data to users in the future.
In conclusion, I feel this article on Trust Flow and PageRank will get its worth once people like you feel that you have benefited from reading this. Take care and the best of luck.
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